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Section 11 - Internal and External Communication
The key audiences for the result of your efficiency programme are not only company internal, but also your external stakeholder, such as investors, customers, authorities and Non-governmental Organisations (NGOs). Local authorities may want to reassure themselves about the safety conditions at your company and potential investors are interested in the efficiency improvements you made to verify your firm is a sound investment. Especially whole sellers in export markets are interested because they phase increasing pressure from their customers. Satisfying their information and communication demands is the main issue of this section.
Your benefits
With the provision of required information, you can show your lenders and investors that your company is in good condition, and that your business will prosper by reducing risks, increasing efficiency of processes and minimizing future liabilities. You will keep your customers' loyalty by responding to their concerns and needs, or even establish a reputation as a pro-active business partner. You can also build up the trust of the local authority and community and your neighbours.
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This section will support you to
- get to know more about the demands of your stakeholders
- develop a communication plan to satisfy the information demands of your stakeholders
- share the good news inside and outside your company
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To download section 11 as a pdf file, click here:
[ Section 11:
communication  ]
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